Inspired by Greta Thunberg (sort of)

> “You have stolen my dreams and my childhood with your multi-buy deals and you have the nerve to call it progress. How dare you.”

While we were meant to be riding our bikes through the lanes of Tavistock and eating pasties by the quay in Looe, we were instead forced into a life of economic resistance — campaigning against £4 sausage rolls, £1.80 canned drinks, and the unholy rise of Freddos to 50p.

This wasn’t how it was supposed to be.

We were meant to support local.

We were meant to know our butcher by name, not by barcode.

But you replaced grandad’s shed with a “drive-thru innovation experience centre”.


You promised “convenience”.

You delivered cardboard-tasting coffee at £4.95 a pop.

And now you want to franchise everything from scones to socket replacements?


How dare you.


Instead of running lemonade stands…


We were calculating the profit margin of £3.60 for 12 grapes.

We were analysing the price elasticity of milk and why it now requires a credit check.


We were meant to build sandcastles.

Not protest land banking supermarkets and their stranglehold on Devon & Cornwall real estate.


How dare you.


You talk about economic growth...

But what about the garage in St Austell that’s served three generations?

Or the builder in Ivybridge who hasn’t taken a sick day in 22 years?

You erased them with a billboard saying,


> “Now open: HomeFixPro Hyper Mega Depot – where local meets lowest bidder.”


You lied.

You told us progress meant pushing out family businesses.

You said cheaper meant better.

You didn’t mention the invisible fees, the automated call centres, or the two-week wait for a local return call.


How dare you.


We are watching you now.

  • In every village newsletter.
  • Every parish meeting.
  • Every “Support Local” sticker on a builder’s van.


DC Trades was built to fight back.

Not with pitchforks – but with web traffic, visibility, and fair listings.


We believe Ashburton’s carpenter deserves to be seen before a faceless franchise from Slough.

We believe Cornwall’s florists deserve footfall – not footnotes.

We don’t want loyalty points.

We want loyalty.


We won't forget.

Every time a Freddo hits 55p.

Every time a plasterer in Plymstock gets undercut by a budget firm 92 miles away.

Every time someone says, “Sorry, we’ve switched to the national supplier…”


We’ll say it again!!


> How dare you!!!!



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